Balmain

Some fashion brands are part of the wider history of our times and Balmain is certainly one of these. Founded in Paris in 1945 by Pierre Balmain, its establishment and success are emblematic of France's recovery from the ravages of occupation and war. Pierre quickly became known as a king of French fashion and his clothes found popularity with international film stars including Sophia Loren, Brigitte Bardot and Marlene Dietrich.

Today, you are just as likely to find Kim Kardashian or Beyonce in a Balmain t shirt or Balmain hoodie as you are to see Kanye West or Floyd Mayweather wearing something from the Balmain shoes mens range.

Over the decades its classic, luxurious designs were augmented by diversification and diffusion. The Balmain t shirt has been hugely influential for many years and today the Balmain casual clothing range has secured its status as a high-level brand that appeals to the mass market but never compromises on quality and the highest principles of design.

Since the passing of its founder in 1982 the fashion house has attracted some of the top talents in fashion to run its operations, perhaps most famously Oscar de la Renta in 1993, who continued the tradition of simplicity over ostentation. This is especially evident in garments like the Balmain hoodie, which combine modest design with the most luxuriant fabrics and intricate detail.

We are delighted to feature some superlative clothing from Balmain's casual range, priced for a fashion-conscious mass market. If you appreciate the deceptively simple qualities of luxury casual wear like the Balmain t shirt then Via Roma has just what you're looking for: essential style and comfort at affordable prices.