Paul & Shark

If you're buying a Paul and Shark t shirt or pulling on a Paul and Shark beanie you may not realise the fascinating role the company plays in the narrative of post-war Italian fashion. From a 1920s mill taken over in 1957 by Gian Ludovico Dini through to the creation by his son Paolo of the iconic brand in 1975, this is a tale of vision, innovation, and quality. Even the name has its own story: on a trip to a sailmaker in Maine, Paolo noticed an inscription on a sail from an 18th century clipper: 'Paul & Shark'.

Far more than simply a yachting collection, Paul and Shark clothing takes inspiration from the sea and has become a leading name in luxury sportswear. The Paul and Shark t shirt is an exemplary combination of style and fashion; most of the shirts are made from ecologically responsible organic cotton and the Paul and Shark jacket range has everything from lightweight gilets and bombers to parkas, windbreakers and luxury cashmere sports coats.

As an international brand, Paul and Shark's now offers men's, children's and accessory collections which can be found in 458 cities in 73 countries, from Milan to Moscow and from Paris to Dubai. Among many other innovations, its revolutionary water-repellent sweater broke new ground. Today, the company's commitment to sustainable raw materials and the use of technology that is highly efficient in energy and water consumption makes Paul and Shark a standard bearer for responsible production and consumerism.

At Via Roma we are pleased to offer a wide selection of exceptional products from the Paul and Shark range, including, of course, the Paul and Shark t shirt and the Paul and Shark beanie.